Some may say the fashion in Switzerland is a diverse as the people, and that would be true. The climate is varied, and the people are incredibly fashionable and cutting edge. The scene in the cities is very trendy, raw and ultra modern, while in the mountains, stylish yet practical winter gear is almost predominantly the wardrobe of the year 9 months or more. Sometimes the weather will be snowing on top of a mountain, and yet there is warm sun on the foothills. I experienced this in Zermatt in October, like a winter, and fall paradox. I so enjoyed this experience though, as the iconic Matterhorn provided a backdrop to the fall sunsets, and the misty sunrises welcomed my mornings each day.
Zurich is the main fashion center if you want to check out high end 'haute couture' and trendy gear, but be prepared in the 'Bahnhofstrasse' to spend the big bucks....and speak a little german and french equally well, as you will need both in Switzerland as you easily switch from one to the next in the various areas as you cross from Zurich (german speaking) to Lucerne ( french speaking) for example all within an hour! I have to say some of my best finds for fashion and edgiest choices have come from the Swiss alps ironically, and my best boots.....yep, Swiss made!